TOOLOVA® Strengthens Its Profile for OEMs and Wholesalers:
B2B Tool Brand Launches New Website
Dorsten, June 29, 2026 – TOOLOVA®, the renowned high-quality tool brand from EMC-direct, is consolidating its products and services for private labels, wholesalers, and OEM customers with a new online presence. Under the motto “Your Name. Our Tools,” the newly launched website brings all offerings together.
The new website for the TOOLOVA tool brand,®, is specifically designed for OEM partners, wholesalers, and brand providers. At www.toolova.de, B2B customers can find all services related to the innovative product portfolio, customization, quality control, and marketing support—clearly structured, transparently organized, and directly accessible. The new motto “Your Name. Our Tool.” sums up the successful business model: high-quality tools developed in Germany that retail partners can market under their own brand names.
Services in Transparent Levels
The centerpiece of the new website is the structured presentation of the service offerings. Private-label customization, a multi-stage quality control process, and packaging options are now organized into clearly defined packages—from branding to a complete private-label solution. In this way, TOOLOVA® significantly shortens the path from the initial inquiry to a concrete project.
Established Services Visible Digitally
POS support, dealer training, and ready-to-use marketing assets are also available to B2B customers. This means retail partners receive not only tools but a complete marketing package. With this approach, TOOLOVA® has clearly and successfully positioned itself against the competition. TOOLOVA® was founded in 2000 in Detmold, a hub for the tool industry; since 2021, the brand has been part of EMC-direct and is on a steady growth trajectory. One thing has remained unchanged since its founding: the goal of offering professional tools that impress in terms of technology, quality, and—last but not least—price.
Quality from a Test Winner
The success of the TF PLUS crimping pliers underscores that the “Designed in Germany” quality standard is more than just a promise: At the end of 2025, the tool was named the test winner by the trade journal “kfz-betrieb,” beating out other well-known brands. For OEM customers and private-label brands, this is a compelling argument: proven quality that can be sold under any brand name.
“With the new website, we’re highlighting what our partners value about TOOLOVA®: reliable quality, well-thought-out services, and short communication channels,” says Arnd Diedrichs, Head of Product Management and Brand Manager at EMC-direct. “Anyone looking to build their own tool line or expand their product range will find everything they need from a single source.”
Contact for media inquiries:
Schönfeld PR Editorial Office
Oliver Schönfeld
Annette-von-Droste-Hülshoff-Str. 11c
48161 Münster
02534-645-8877 / 0170-3284569
os@schoenfeld-pr.de
Contact the company:
E-M-C-direct GmbH & Co. KG
Thaddäus Nagy
Salierweg 14
46286 Dorsten
02369-98469-0
info@emc-direct.de